what we achieve banner to care med - a woman with hands up in the air walking  in a beach with a birds

What we achieve

The project aims to enhance sustainable ecotourism in the Mediterranean by transferring and optimizing  The Tourism Carrying Capacity Limit (TCCL) tool in various destinations, where stakeholders collaborate and commit to caring for MED resources, promoting a balanced, sustainable tourism model that protects natural and cultural heritage.

to care med challenges 

Ecotourism, defined as responsible travel that supports conservation and local communities, isn’t always sustainable.

In the Mediterranean, a top tourist destination rich in biodiversity, over-tourism, habitat loss, and climate change threaten ecosystems and local livelihoods. High tourist flows, especially in coastal areas, lead to pollution, resource strain, and uneven economic benefits.

Poor management, lack of awareness, and fragmented strategies worsen the problem. To unlock ecotourism’s potential, better coordination, planning, and education are essential for sustainable development and conservation.